A self-led project for a reimagined brand design and marketing campaign for Poppi, a prebiotic soda brand that aims to provide a healthier alternative to traditional soda.
This project was very educational for me because I got to put into practice some of the marketing strategies and learnings I had gathered from my marketing certification. I was able to conduct a SWOT analysis to identify potential points for improvement for the brand, as well as venture beyond traditional mobile marketing to include email and web marketing. I feel that working on various different genres of marketing design effectively allowed me to touch on the brand’s tone and ensure cohesion for the graphic elements of the Poppi brand.
